Megamind – Mega Month Event

Mega Month was created to help promote Dreamworks Animation’s Megamind, starring Will Ferrell. In Vancouver, C&C Communications was tasked with creating a Mega Event to reflect the West Coast, so of course we enlisted renowned B.C. artist & sculptor Craig Mutch to carve a Megamind Mega sculpture out of a 7 foot tall, 1,200 pound red cedar and display it during the annual Halloween Ghost Train in Stanley Park!

The unique sculpture garnered local media attention as part of the movie’s publicity campaign, and our Mega Event, which took place on a dedicated evening in Stanley Park (one of the world’s largest urban parks) was a Mega success which attracted thousands of attendees. A special green screen photographer was present to take photographs with iconic Megamind movie backgrounds and face painters had lines of enthusiastic children who couldn’t wait to have the Megamind logo emblazoned on their cheeks.

Megamind himself made an appearance and unveiled the Mega Wood Carving Sculpture to great fanfare. Virgin Radio’s street team was on site and promoted the event to their listeners. And to top the night off, Megamind signed autographs, posed for pictures, and even took a ride with many of his fans on the Ghost Train!

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